Why Niru

Female Empowered Workforce

Comprising of widows, single moms and girls pursuing an education, NIRU is run by over 1500 diamond cutters in Sri Lanka, empowering them to change their lives and thus the world.

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Community Service

Since its inception in 2017, NIRU Cares is a community service program that supports the educational needs required for underprivileged children in Sri Lanka. This a vital program to provide a strong education system to nourish the next generation of leaders.


Each month, we plant a tree for every customer who makes a purchase. Our forest around the world is constantly growing and you help us contribute to a greener future.

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Ethical Practices

Our factory in Sri Lanka relies primarily on Solar Panels to generate 70% of the total energy requirement

Additionally, Luxurow.com is a Net Zero website which means there is no negative impact on our environment every time you choose to visit our website.